Eric Yaverbaum is a contributor to Grit Daily and the CEO of Ericho Communications. He is a communications, media, and public relations expert with over 40 years in the industry. He co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric literally wrote the book on public relations – the industry-standard bestseller Public Relations for Dummies – as well as six other titles. His upcoming book is The Audacity of Silver Linings, set to release in 2022.