How Cannabis Brands Can Capture Attention with Custom Packaging
There’s no denying that marijuana is a booming market. After Colorado legalized marijuana in 2014, 147 recreational dispensaries opened in the state that year – a number that grew to 509 by 2018. Six other states have since legalized recreational marijuana. In a word, business is booming. Within an industry facing such unprecedented growth, cannabis brands are met with big challenges when it comes to differentiation. Hundreds of new brands launch every year. High-profile personalities like...