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Brian Friedman, 27, is a columnist at Grit Daily. He is a Millennial entrepreneur who has lived the full life cycle in California’s Silicon Valley from a blank sheet of paper to a successful multi-million-dollar exit in under three years. During this short time, he secured over $2.5 million in angel and venture capital financing, grew his team to more than 10 full-time employees, opened offices in San Francisco and Taiwan, and sold products and services to Intel, Cisco, Castrol, Box and other major global brands. Brian is currently the Vice President of Digital Innovation at Aventri, the leader in cloud-based events management software. Previously, Brian was the CEO and cofounder of LOOPD, the emerging leader in offline analytics that utilized socially smart wearables and actionable metrics to help marketers understand, target, and interact with customers.