Ash Mishal’s “Ultra Leadership Method” shows you it’s all in your mind and corporate execs are loving it

Published on July 15, 2019

Ashmoret “Ash” Mishal is an Ultra-Marathon champion and a serial entrepreneur.

For most, topping the charts in any sport would be enough to satisfy a lifetime. But Ash wasn’t having it. She dedicated the past eight years of her life to teaching business leaders how physical challenges and perceived limitations can be transferred into success in business. Curious, Grit Daily sat down with Ash to learn more about her own methods and what went into bridging what she learned from sports and her own physical limitations over to bending the rules on what we can do with our minds.

GD: Ash, for the uninitiated, please tell us about Ultra Leadership Method? How did you build it? What inspired you to build it?

Ash Mishal: The Ultra Leadership Method, or in short – “ULM” is a practical goal achievement formula that incorporates necessary management and execution skills for succeeding at measurable long term and controllable goals.

I built this program by essentially “connecting the dots” and combining the fields of my expertise and knowledge in psychology, leadership-development training, endurance coaching and ultra-marathon competitions.

I was inspired to create this step-by-step method since I felt that sports and exercise can be a tool for achieving one’s goal and a path to self-empowerment. They incorporate setting targets and then making them happen. I then started implementing this in other areas of life — such as personal goals, career and business related goals.

GD: You competed in nine marathons and five ultra-marathons. You also served as a soldier in Israeli Defense Forces. How did these experiences shape you?

AM: These extreme experiences built an inner strength in me, confidence, stamina and encouraged strive for independence. In the Israeli military there is a common saying that “it’s all in our mind,” meaning that whatever seems impossible – is actually achievable if we put our mind and heart in it.

GD: Were you “born a founder” or did you learn to be one? You mentioned you started your first venture when you were 23 years old. Please elaborate.

AM: The first business I started at  23 back in Tel Aviv, Israel, was called “Rakia.” Rakia means sky in Hebrew, and the thesis behind it was that “the sky is the limit.”

This was a training company. I certified coaches in my Ultra Leadership Method and we taught 12-weeks courses that implement goals achievement skills through exercise and running. Some of my clients were corporate executives at hotels chain, students at universities,  youth at risk, the police forces and military units.

I think I was born to be a founder because I’ve always wanted to go with my own gut. I wanted to pursue my own dreams and ambitions, and so it is inevitable that I will become a founder. These days, after closing a decade of self employment, I realized that this entrepreneurial roller-coaster is not for everyone.

GD: What’s the greatest risk you’ve taken?

AM: Coming to the U.S as a 24 year old girl — without prior planning or preparation — was a big challenge that I took on myself. Leaving friends and family behind, and trying to reinvent myself in a new country without a strong foundation – was a risky endeavor.

GD: What you would say your greatest achievement is — to date?

AM: My greatest achievement is that I do not feel like I’ve had remarkable achievements, and that keeps me humble and motivated to keep going and work hard towards bigger goals and ideas.

GD: What skills do you believe are necessary in handling a business? What would you say are some “do’s” and “don’t’s” in starting one?

AM: This would be a summary of my “12 Steps to Power Performance” guide:

Management skills: knowing how to set realistic and ideal goals, how to assess your situation accurately, how to create a good plan which you then break into measurable milestones.

Execution and leadership skills: Being self aware of your strength and weakness, knowing how to identify and cope with challenges and stress, knowing how to manage and avoid crises, and maintain high levels of self control.

GD: What advice would you give to female founders looking to start a business?

AM: Find a safe and comfortable environment that you can work and operate from, and surround yourself with good-hearted and successful like-minded friends and colleagues who want in your favor and will push you towards your future success.

Looking for more in Grit Daily’s Spotlight? Check out the latest, here.

Lana Pozhidaeva is a Columnist at Grit Daily. Lana is also the Founder of WE Talks, a NYC-based monthly event series for female entrepreneurs and professionals. “WE” stands for Women’s Empowerment, Encouragement, and Entrepreneurship. WE Talks is one of NYC’s fastest growing professional communities (monthly growth exceeding 50%) with 300+ women attending its latest gatherings.

Read more

More GD News