Apple May Bundle Its Subscription Services Starting In 2020

Published on November 15, 2019

In order to incentivize its customers to purchase subscription plans, Apple may start bundling its services starting in 2020. Today, subscription based services like Apple Music, Apple News, and Apple TV are all sold separately, letting customers pick and choose which service they want to use and leave others out. A bundle service could increase user bases on all three platforms, though, helping to migrate subscribers from one service to the others.

A Service Bundle Would Let Consumers Take Advantage Of All That Apple Has To Offer

Apple’s subscription-based services are its next frontier now that most of the world has a smartphone. Sales of the company’s hardware has slowed in recent years because many consumers are satisfied with their older models. Smartphones have not changed significantly over the last couple of years, so consumers are less likely to opt for an upgrade every single year.

The bundled subscription model that Apple is developing would put Apple News, Apple Music, Apple TV, and Apple Arcade together into one monthly fee. Many consumers have one or another, but not all have every single one, so this service would allow Apple to attract customers to each of its platforms. Tim Cook, Apple’s CEO, confirmed in an earnings call recently that the company is looking into expanding its subscription services—including its hardware.

So far, Apple has only maintained the rights to bundle the services but has not announced anything to confirm its move. However, with Disney+ offering a bundle to include Hulu and other streaming platforms, the demand for bundled subscriptions is obviously there.

What Are Apple’s Services Right Now?

Apple Music is Apple’s longest-running subscription plan to-date. The service lets users access millions of works from musicians around the world and throughout history for one low price. The model, along with Spotify—the platforms biggest competitor—helped eradicate the need for illegally downloading content from online.

Apple News and Apple TV+ are Apple’s versions of digital media and streaming services. Where users would once have to subscribe to The New York Times, The Washington Post, and other major newspapers, they can now access the information from one subscription-based app that applies to every participating news source.

Companies like Facebook have expressed efforts to launch similar services, as the companies believe that these platforms can help eliminate the spread of fake news caused by unrepeatable news sources having a platform to go viral social media.

Of course, the services have also been criticized for controlling the media, as consumers are not likely to venture outside of their news subscription to learn about other stories and perspectives if they can get it from an app designed to give them curated news stories based on their reading habits and consumer profiles.

Julia Sachs is a former Managing Editor at Grit Daily. She covers technology, social media and disinformation. She is based in Utah and before the pandemic she liked to travel.

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