Ana Juarez Shares Crucial Advice for Spanish-Speaking Buyers and Sellers

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on February 13, 2024

Whether it’s your first purchase or the next of several sales, taking on the property market is always a little daunting. It’s even trickier if you’re from a diverse community because looking for a Spanish-speaking real estate agent in Wisconsin is like finding a needle in a haystack.

Fortunately, there’s a diamond in the rough, as one property professional represents and assists buyers and sellers across the Badger State with an unwavering work ethic and a comprehensive skill set.

Ana Juarez, a Realtor at HomePoint Real Estate in Wisconsin, has thrived on collaborating with others her whole life. As one of ten siblings, she quickly learned to accommodate different personalities. Those deep-rooted family values—integrity, loyalty, and working hard—now form the basis of her real estate success.

“Who you work with matters,” she proclaims. “I deeply appreciate the trust my clients place in me when entrusting their most significant assets, and I treat everyone with respect, a great attitude, and a touch of humor.”

Fluency in Spanish has two invaluable benefits for Ana and her community. It allows her to expand her reach as a real estate agent in Wisconsin, while clients can benefit from her service and international network regardless of their native language. Putting that philosophy into practice, here are two game-changing pieces of advice for buying and selling real estate:

Purchasing priorities

Beyond all the changing market trends, diverse clients, and global connections, Ana Juarez believes every real estate transaction should be comfortable. Buyers won’t feel relaxed during the real estate process if they sacrifice too much stability in favor of a more ambitious home. It’s a truth the average real estate agent in Wisconsin might not share, but integrity means telling clients the truth and leading them down a sustainable route.

“Achieving financial clarity is paramount,” Ana affirms. “Assessing income and savings, collaborating with a financial advisor, and creating a realistic budget, factoring in mortgage affordability and ongoing homeownership costs, ensures a clear understanding of financial capacity and prevents future strain.”

Ana believes in precise planning and separating needs and wants while buying. She encourages clients only to pursue wants in their property search once they fulfill their needs, making the process more straightforward. This transparency makes her a giver in an industry with too many takers solely focused on the bottom line.

Moreover, buyers should dive into the details of a property and its neighborhood to ensure they have the right home. While she visits conferences in cities from Miami to Dubai, Ana Juarez knows Central Wisconsin’s real estate market inside out. She has been at HomePoint Real Estate since it began, making her a reliable rock in what can often feel like a hard place for Spanish speakers.

Selling staples

While she’s a passionate advocate for buyers, Ana Juarez also has cutting-edge insights into the selling process. There’s a delicate balance between getting the return your property deserves and remaining attractive in the market. Mastering it with help from an informed real estate agent in Wisconsin is the path to prosperity.

“For sellers, success begins with strategic pricing,” Ana explains. “Collaborating with a real estate professional to set a competitive price aligned with local market conditions maximizes the chances of a timely and profitable sale. Investing in property presentation, including home staging, professional photography, and minor repairs, enhances the appeal, making a positive first impression and attracting more potential buyers.”

Your listing will especially stand out if you invest in digital and traditional media. Ana’s proficiency in these areas is one of her standout skills. So take the aesthetics of your home seriously, and partner with a Realtor who does, too, to avoid missing out on sizable returns.

An all-encompassing approach

Ana Juarez has the qualities you would expect from the best real estate agent in Wisconsin—a strong work ethic, communication and negotiation skills, and the willingness to go above and beyond. But her niche abilities tell a bigger story about securing success in today’s real estate market.

Technology is crucial to excel in the modern age. Many agents are stuck in their ways, reluctant to seize digital opportunities in conjunction with face-to-face meetings. But Ana embraces the innovative marketing methods the internet opens up, earning her the nickname ‘tech guru’ within HomePoint Real Estate.

Her company’s culture is equally innovative. Its inclusive ethos feeds into the client experience, creating agents who support buyers, sellers, and each other. This philosophy inspires the extra lengths Ana goes to to help out the Spanish-speaking community. So, if you can gain clarity about your goals and secure a Realtor who genuinely cares about their clients, sustainable homeownership could be on the horizon.

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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