American Breakfast Habits to Fuel Your Startup

By Brian Wallace Brian Wallace has been verified by Muck Rack's editorial team
Published on October 25, 2021

Of all the changes we’ve seen come about due to the COVID pandemic, such as the way we work, the way we socialize, the way we receive healthcare, and the way we shop; have you ever considered the changes to something as seemingly simple as breakfast? Most of us probably haven’t given this much thought, but the truth is that the pandemic has actually made an impact even on this consistently “normal” part of our everyday lives. Let’s learn how American breakfast habits are changing.

Statistically, 56% of all Americans and 87% of parents are just too busy to prepare breakfast during the workweek. Although approximately the same number of people continued eating their breakfast staples both before and after the outbreak of the COVID pandemic, the “new normal” we’ve experienced did change the way we eat.

Cooking at Home Increases

As the number of Americans cooking at home went from 37% in 2018 to 60% in 2020, we also began thinking a little bit more about our food choices. However, in the strange headspace that only a pandemic could create, we began choosing healthier options for cooking at home, even while increasing our consumption of things like waffles and pancakes as comfort foods.

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In actuality, many of us are actually making healthier breakfast choices in the morning. However, our new sense of concern for staying healthy might sometimes be overtaken by the need for de-stressing with food. As it turns out, Americans love breakfast food as comfort food any time of the day. This might be what leads to the fact that we’ve increased our consumption of pancakes by 25%, waffles by 20%, sausage by 16%, bacon by 15%, and cereal by 11%, all while making better choices in the mornings.

While 2 out of 3 Americans make sure to eat breakfast every day during the workweek, most of us also believe that it is the most time-consuming meal to make. This is why 63% of us would rather stay in bed a little bit longer.

Reasons People Do and Do Not Eat Breakfast

Those who do consume breakfast during the week do so to satisfy hunger, to have a better start to their day, and to stay full until lunch time. These people may be on to something, as eating breakfast has been shown to improve health, increase learning capacity in children, give us better focus throughout the day, and help us to make better food choices throughout the day by providing us with satisfying nutrition.

Some Americans definitely don’t eat breakfast most mornings, but only 29% say this is because they don’t feel hungry. Thirty-two percent of us don’t eat breakfast because we feel we just don’t have the time. Between deciding what to eat, cooking, and cleaning up, breakfast can just feel too burdensome.

Fortunately for those of us who would actually like to eat breakfast, but don’t always have much time, there are several heat-to-eat breakfast food options that can satisfy both the hunger and the need for efficiency. Heat-to-eat breakfasts are convenient, delicious, and much cheaper than picking up a breakfast on the go. With so many of us staying home anyway, no longer driving past breakfast options on the way to work, heat-to-eat is even more desirable than before the COVID pandemic.

These simple, tasty breakfasts are the perfect solution to a fast, remote work breakfast. Learn more about American breakfast habits.

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By Brian Wallace Brian Wallace has been verified by Muck Rack's editorial team

Brian Wallace is a Columnist at Grit Daily. He is an entrepreneur, writer, and podcast host. He is the Founder and President of NowSourcing and has been featured in Forbes, TIME, and The New York Times. Brian previously wrote for Mashable and currently writes for Hacker Noon, CMSWire, Business 2 Community, and more. His Next Action podcast features entrepreneurs trying to get to the next level. Brian also hosts #LinkedInLocal events all over the country, promoting the use of LinkedIn among professionals wanting to grow their careers.

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