Amazon Go Store Set to Open in NYC’s Financial District

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team
Published on October 24, 2018

There’s an Amazon Go store set to open in NYC’s financial district sometime in the near future.

Amazon Go already has five stores up and running in Seattle and Chicago. They’re also planning to open a store in San Fransisco.

Brookfield Place, the beautiful and fancy new mall that’s right by the new Freedom Tower, is going to play host to Amazon’s newest endeavor. We’re not sure yet what this store will be selling to New Yorkers, as Amazon Go varies its stock in every store. So far, stores sell everything from sandwiches and salads to grocery items.

The thing that makes Amazon stores so great is that they’re cashier-less. Once you go in, you open up your app and mark your location. These stores have new “walk-out” technology to track items you buy. So you simply pick out what you want, place it in a bag and go. Tracking technology, along with a few well-placed cameras, will charge your account for the items you take with you.

According to Recode, “Amazon Go stores utilize a combination of sensors, cameras and computer vision to automatically charge customers for items upon exit without them needing to stop and pay. Since the first Amazon Go store opened to the public on the ground floor of the company’s Seattle headquarters early this year, the concept has become the focus of much fascination in the retail industry, and the stores have even become a tourist destination.”

So far, Amazon reps have not commented on the new store. Recode noticed that the “e-commerce giant announced last fall that it had signed a 15-year lease for 360,000 square feet of office space inside Brookfield’s 5 Manhattan West complex.” This store will sit across from Brookfield Place’s Winter Garden atrium.

Previously, Amazon has discussed its plans to open more than 3,000 freestanding stores by 2021. This new concept and technology that Amazon is rolling out may be a disturbing force to the world of retail as we know it. With technology replacing cashiers and many other store workers, it’ll be interesting how the labor force changes along with these new concepts.

Other Amazon stores sell everything from beer and wine, to soups and condiments and other ready lunches. Amazon is trying to be the go-to stop for the busy and working. Their first location is right in the lobby of Seattle company’s lobby. The same logic went into picking their NYC location. In the busy financial district, finding something to grab and go is essential. With fewer lines because there are no cashiers, the Amazon store boasts convenience to the max.

Can’t wait to see what it looks like!

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer.After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete. From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

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