Mobile financial services have been gaining traction recently. 2020’s volatile markets have attracted many at-home investors who are eschewing traditional brokers. Thru mid-April, the financial market saw an increase in trading on mobile platforms by 55%. All of Us Financial is looking to shake up the at-home investing sector with the launch of its own platform today, May 21st.
All of Us Financial’s trading platform is designed to disrupt the market place with a few novel elements that offer its members unparalleled transparency as well as a more social investing experience. Alan Grujic, Founder and CEO of All of Us Financial, told us, “Our mission is to create an online investment community and trading platform that empowers everyone to make the most informed investment decisions possible.
“To do that, we believe transparency has to be the new normal for online brokers. We plan to move the industry beyond the misnomer of ‘free trading’ and show individuals that investing does not have to be a lonely, opaque process.”
Let’s take a closer look at this new trading platform that looks to empower users while providing a more social online broker experience.
What is a Fully Transparent Online Broker?
As the first of its kind, All of Us Financial has been pioneering a new form of online brokerage. The concept has already gained significant traction, putting together $3.5 million in seed money and compiling a large waitlist of users.
In a press release, Ashby Monk, Executive Director of Stanford’s Global Projects Center and All of Us Financial advisor, highlighted the need that the new trading platform would meet.
“It seems obvious to say this, but the free platforms aren’t free. Do their users understand how they make money?” said Monk, “The world needs a 100% transparent investment platform that communicates clearly with users about how they make money and add value. This makes the All of Us proposition so relevant for the issues facing investors now.”
The rampant use of the “free trade” misnomer among online brokerages is something that All of Us Financial is pushing back against. They aim to deliver what so many other firms promise by showing users exactly how the transactions break down, allowing users to track all the money while preventing any hidden conflicts of interest. Users can also access platform metrics, allowing them to see the total assets on the platform as well as the current number of members on the platform.
What Else Makes All of Us Financial Different?
All of Us Financial differentiates itself even further from its competition by introducing a social aspect to an online trading platform. That added dynamic cultivates a sense of community while also providing users access to a pool of resources and knowledge. To fill that pool, users will be polled on various market-related factors. The polls will serve as an effective way of creating a dynamic trading platform that encourages users to put their opinion out there for the rest of the platform to see.
Another unique feature is the navigation which single-handedly satisfies both of the platform’s goals of increasing transparency and creating a sense of community. As shown in the gallery above, users can flip between their numbers (“Me”), the numbers for the platform (“Us”), and the trading area (“Market”). This will give users the ability to fully research and vet prospective investments, while also tracking their performance compared to the rest of the platform.
All of Us Financial’s trading platform also introduces some gamification to the mix by releasing investor rankings. These rankings add another layer to the social aspect of the app while adding another incentive to the already competitive world of investing.
The unique take on online trading platforms that All of Us Financial has launched today is arriving at the right time for many different reasons. First and foremost, the use of mobile- and online-brokers has gone way up during the recent economic turbulence, so there is a market for their platform. Perhaps more importantly, however, they are offering full transparency in a climate where that is a rare commodity.