12 AI Implementation Strategies: Lessons from Business Leaders

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on July 21, 2023

AI technology is revolutionizing the way organizations operate. To understand how it’s being successfully implemented, we’ve gathered insights from 12 industry leaders, including CTOs, CEOs, and creative leads. From integrating an AI-driven fitness tracker to using AI for efficient content creation, discover the key strategies that have led to successful AI adoption in their organizations.

  • Integrating an AI-Driven Fitness Tracker
  • Adopting AI With a Three-Step Strategy
  • Optimizing Sales and Marketing
  • Training ChatGPT to Save Time
  • Approaching AI Adoption Strategically
  • Making Efficient Videography Decisions
  • Streamlining Content Production
  • Supporting Customers With AI Chatbots
  • Simplifying Recruitment With AI
  • Governing Data in AI Systems
  • Fusing of Art and AI in Creativity
  • Using AI for Efficient Content Creation

Integrating an AI-Driven Fitness Tracker

Vantage Circle is a global SaaS company committed to leveraging technology to enhance employee engagement and well-being. Implementing AI technology in our program was a game-changer. 

The AI-enabled employee wellness program has allowed us to explore and challenge the complexities of AI technology and has assisted us in providing regular employees and remote workers with the best possible wellness experience. 

The drive to do something better for the health and wellness of the community helped us create an AI-driven fitness tracker, such as the Squat Tracker, which employs high-accuracy machine learning models to assist the user in achieving the ideal squat form. 

Through the Vantage Fit squat tracker, the user can track squats by utilizing a phone camera and Vantage Fit machine learning algorithms. This technology provides an AI that is intelligent enough to identify the user while performing squats, count the repetitions accurately, and calculate energy expenditure.

Anjan Pathak, CTO and Co-Founder, Vantage Circle

Adopting AI With a Three-Step Strategy

We embarked on an exciting journey to bring AI into our organization. First, we did some research and discovered that implementing AI can boost productivity by a whopping 40%! That got us all fired up to create a winning strategy.

Step one: We tackled a specific challenge—customer support. We introduced a smart chatbot that reduced response time by a jaw-dropping 70%. Talk about happy customers!

Step two: We made sure everyone was on board and excited about AI. Our team received training and support, and they embraced the possibilities with open arms.

Step three: We didn’t stop there. We listened to feedback and kept improving our AI systems. The result? Increased efficiency and satisfied customers.

Now, our organization is soaring high, thanks to AI’s innovative magic.

Himanshu Sharma, CEO and Founder, Academy of Digital Marketing

Optimizing Sales and Marketing

We are using generative AI to help our team operate more efficiently. Specifically, we are building a custom GPT tool that will amass all the knowledge our sales and marketing teams need to put together sales proposals and find company information at lightning speed. 

Training our model on proprietary, custom, internal data facilitates our ability to seek answers to company-specific information really rapidly.

Sarat Pediredla, CEO and Co-Founder, Hedgehog Lab

Training ChatGPT to Save Time

AI is used in marketing daily. ChatGPT is used to create daily posts on LinkedIn and tweets on Twitter, saving hours every day. Chat is also used to develop white papers for content marketing and publishing. 

Just Reach Out’s AI pitch function is used to develop many versions of the same pitch in minutes. The key is making yourself aware of these AI time-savers and experimenting with them until you’re comfortable. For example, ChatGPT needs to be trained to optimize it.

Robert Foney, CMO, Healthmetryx

Approaching AI Adoption Strategically

First, we identified specific pain points or areas where AI could bring significant value, such as customer support or data analysis. We then invested in acquiring high-quality data sets and establishing robust data-management processes. 

Next, we collaborated with AI experts or hired a skilled AI team to develop and deploy customized AI algorithms or models tailored to our specific needs.We ensured our technical infrastructure could support the computational requirements of AI systems. 

Finally, we fostered a culture of innovation and continuous learning, encouraging employees to embrace AI technology and providing them with training and support. An example of successful AI adoption in our organization is using natural language processing algorithms to automate customer support inquiries, resulting in improved response times and customer satisfaction while freeing up human resources for higher-level tasks.

Brian Clark, Founder, United Medical Education

Making Efficient Videography Decisions

Momento AI has been a great asset for my photography business, allowing me to create short videos quickly from my travel and town photography. I use these as showreels for prospective clients and also advertise on social media. 

Their AI video tools are slick and intuitive, and you can create text and voice overs for the showreel montage to give clients insight into my process and how I capture “the moment.” 

This has been instrumental in my success this past year as my promotion skills grow with finding cool, little AI tools that help boost my marketing. Normally, I would spend hours pouring over these types of videography decisions and edits, but it just gets the job done professionally.

Doug Ash, Founder, Doug Ash Photography

Streamlining Content Production

We used AI-powered tools to streamline and enhance our content production, saving time and improving the quality of our output. One key strategy that contributed to the successful adoption of AI in content creation was investing in the right tools. 

We researched and tested various AI platforms to find the one that aligned with our needs and integrated seamlessly into our existing workflow. This allowed us to automate tasks like content research, topic ideation, and even writing drafts, freeing up our team’s time to focus on higher-level creative work. 

We emphasized collaboration and training during the implementation process. We ensured that our content team received thorough training on using the AI tools effectively and provided ongoing support to address any challenges or questions. This helped foster a positive attitude toward AI adoption and empowered our team to leverage the technology to its full potential.

Simon Brisk, Director, Click Intelligence Ltd

Supporting Customers With AI Chatbots

As a CEO, successfully implementing AI technology in my organization required careful planning and execution. One specific example of our successful adoption of AI technology was the implementation of an AI-powered chatbot for customer support.

To ensure the successful adoption of AI technology, we followed key strategies:

Thorough research and evaluation: We conducted extensive research to identify the specific use case where AI could bring the most value. We evaluated different AI solutions and selected a chatbot platform that aligned with our customer support needs.

Cross-functional collaboration: We formed a dedicated team comprising members from different departments, including IT, customer support, and marketing. This cross-functional team collaborated closely to define requirements, design the chatbot’s functionalities, and oversee its implementation.

Sai Blackbyrn, CEO, Coach Foundation

Simplifying Recruitment With AI

We successfully implemented AI technology in our talent-acquisition process to streamline recruitment efforts. Our key strategy was to define clear hiring criteria and train the AI model with relevant data. 

By leveraging AI algorithms, we automated resume screening and candidate-profile analysis, improving efficiency and reducing bias. Regular performance evaluations and continuous model refinement ensured accuracy and effectiveness. 

This approach not only saved time and resources but also helped us identify the best-fit candidates for each position.

Yoana Wong, Co-Founder, Secret Florists

Governing Data in AI Systems

To successfully implement AI technology in our organization, we prioritized addressing data quality and privacy. We established robust data-governance practices, including data cleaning, security measures, and compliance with privacy regulations. 

This ensured trust and maintained the integrity of our AI systems. For example, when developing an AI-powered recommendation system for our e-commerce platform, we focused on data accuracy and privacy protection. 

We implemented strict data-validation processes, secured data storage with encryption, and anonymized customer information. By prioritizing data quality and privacy, we gained the trust of our customers and stakeholders, improving the system’s performance and user satisfaction.

Roy Lau, Co-Founder, 28 Mortgage

Fusing of Art and AI in Creativity

At Creative Nomads, we’ve capitalized on AI technology to heighten our creative process for web design, branding, and marketing: from content and idea generation to copywriting. This involves AI tools tailored to our clients’ specific needs. For instance, we used AI for idea generation, ushering in a surge of original, in-demand designs and streamlining our brainstorming process. 

In copywriting, we utilized AI to create compelling, personalized messages for our clients’ target audience, ‌improving engagement and conversions. Essential to our successful AI adoption was team education and maintaining human oversight of AI processes. This fusion of art and A‌ is the future of creative work.

Jason Rutel, Creative Lead and Owner, Creative Nomads

Using AI for Efficient Content Creation

At Webserv, we’ve successfully implemented ChatGPT, an AI-powered tool, to enhance our content creation and digital marketing. By leveraging ChatGPT’s capabilities, we efficiently generate customized blog outlines that resonate with our audience. 

ChatGPT’s ability to generate tailored outlines based on specific inputted information has streamlined our content creation process. We provide unique details related to digital marketing, and ChatGPT uses its language-generation capabilities to create engaging outlines. 

To ensure successful adoption, we invested time in understanding ChatGPT’s potential in digital marketing. This knowledge allowed us to explore applications beyond content creation, such as generating interesting social-media copy and personalized email marketing campaigns. 

Through a collaborative environment, we fostered open communication and knowledge sharing among team members, maximizing the benefits of ChatGPT.

Kevin Hall, Marketing Operations, Webserv

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By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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