The appetite for content from social-media entrepreneur and wine club hawker Gary Vaynerchuk appears to be nothing short of insatiable. That appetite showed up in full force at the inaugural “Agent2021” conference — an all-day marketing affair in Miami assembled by New York-based Vaynermedia in January 2018.
Agent2021 returns to Miami in January 2019.
Last year’s lesson learned by a number of real estate, insurance, and service professionals? Your social media presence probably sucks.
Luckily, Agent2021 is here to help and is back for what promises to be a bigger, better year.
Gary Vaynerchuk, the highly successful entrepreneur and social media personality behind Agent2021 is returning to the shores of Miami for the second time on January 17, 2019.
Vaynerchuk became famous for using social media to grow his wine business from $3 million to $60 million—yes, you read that right. The online wine critic turned multi-millionaire turned lemons into lemonade, and he wants to teach you how to follow in his path.
Vaynerchuk is a Belarus-born (though it was the Soviet Union at the time) American who’s been an entrepreneur since birth.
He got his start selling lemonade and trading baseball cards as a child. At age 14 he leveraged his entrepreneurial skills by getting involved in his families wine business.
With the arrival of the internet, Vaynerchuk migrated the business into the world of e-commerce, renamed the store to Wine Library, and was able to really cash in. The business quickly grew, and by 2005 he had earned himself a $60 million dollar business.
Wine Library was just the start of Vaynerchuk’s highly successful future in the online sphere.
After stepping down from the company in 2009 he created his own online media agency called VaynerMedia. The social media-focused agency works with Fortune 500 companies like PepsiCo and General Electric to provide in-depth social media and marketing strategies.
At this point it would be a bit of an understatement to say that Vaynerchuk knows what he’s saying when it comes to utilizing social media to garner financial success.
“I’m passionate about these industries because they require an entrepreneurial approach to business,” said Vaynerchuk in a press release about the Agent2021 conference. “In year two, we are leveling up the game substantially. There are a magnitude of ticket packages, sponsorship offerings, and overall business opportunities available this year. We will over-deliver on content from keynotes, industry-leader panels, and platform partners telling attendees how to maximize social to sell more,” he added.
Agent2021 will give real estate, auto, insurance and mortgage brokers the opportunity to learn more about social media. The millennial market is one of the hardest ones to tap into because many do not watch as much television, listen to the radio or read newspapers and print media in the ways that older generations do.
As younger generations age this issue is only going to become more prevalent. Learning how to tap into younger generations via social media and online advertising is critical.
Agent2021 kicks off in Miami on January 17. General admission and VIP ticket holders will be granted access to special welcome events and Q&A sessions—depending on their ticket level.
Those who purchase videographer passes will be granted access to take video at the event. The Agent2021 conference takes place at the Hard Rock Stadium and you can purchase tickets at Agent2021.com.
To catch some of the flavor of Agent2021 in 2018 check out the Breadwinner podcast episode from the streets of Miami right after last year’s conference.