Adult Content Ban
When Verizon opted to ban NSFW content from its uber popular blogging site Tumblr just a few months ago, both users and experts worried that it would be an irreversible mistake for the social networking platform. Though Tumblr isn’t technically an adult-content website, the algorithm that determines what NSFW content gets banned doesn’t work quite as well as developers had initially hoped.
The decision to ban adult content created a massive shift in traffic for Tumblr. The site lost roughly 30% of its web traffic in the months following the implementation of AI that would comb the site for potentially pornographic material. Critics and Tumblr users were quick to demonize the company over this decision. Even companies like PornHub took no time at all to draw in the potential traffic that would be leaving Tumblr.
Tumblr’s ownership has been jumping around for quite some time now. Yahoo purchased the blogging website back in 2013 for $1.1 billion. This was the company’s attempt to create a space for young web users to create and share creative material. Twitter and Instagram were becoming heavily marketable tools for businesses. But Tumblr had the potential to become a place where young people could go to create and share ideas with their peers.
Then, Verizon purchased Yahoo in a $4.5 billion acquision. The purchase handed the Tumblr keys over to Verizon in 2017. However, a massive round of layoffs and company changes for Verizon were made shortly after . This made the company second guess whether Tumblr would be part of its arsenal of companies in the future. The downsizing of Verizon Media Group proves that Verizon may have buyers regret over its 2017 purchase.
PornHub has, unsurprisingly, offered to purchase Tumblr. The company said this after the announcement was made public earlier this week that Verizon is looking to offload the blogging platform. However, no official offers are currently on the table. Tumblr’s NSFW ban could be reversed depending on what company purchases the blogging platform this time around. However, it will take the right buyer.