Stefano Gabbana, the 55-year-old designer of Dolce & Gabbana, decided he was going to troll former Disney-star, Selena Gomez, on Instagram today. After leaving a comment that says, “She’s so ugly,” on the singer’s gram, the designer got some swift girl-powered backlash from Gomez’s fans.

Gabbana also got catty last week, when he made headlines after leaving a catty comment on one of Kate Moss’ Instagram photos. Commenting on a picture of Moss in a black romper, Gabbana simply left the word “No” in the comments. Sometimes all it takes just one word to turn the internet against you!

Gabbana has since deleted the comment, then tried to backtrack and add another comment, saying “‘è proprio brutta,” which is Italian for “it’s so ugly.” However, the Instagram audience was not having any of it, and proceeded to drown the designer in an onslaught of comments.

One person wrote, “the only ugly thing I see here is your personality,” while others simply laughed at the designer for being “jealous” that the singer wasn’t wearing one of his designs.

Gabbana actually responded to one of the comments, simply laughing off the matter.

So far, the singer hasn’t bothered to respond to the comments. But that’s okay, because she’s clearly got a fanbase that was more than happy to roast Gabbana on her behalf.

Both Gomez and Moss have worn Dolce & Gabbana pieces for numerous carpets over the last few years, and Moss has walked the runway for Dolce & Gabbana dozens of times, since they first featured her in a spread in 1992.

This isn’t Gabbana’s first time getting caught for making inappropriate comments, as the designer came under fire in 2015 after making derogatory comments towards same-sex couples using IVF treatments to conceive children. Gabbana and his former significant other, Domenico Dolce, told media that children conceived via IVF were “children of chemistry, synthetic children. Uteruses for rent, semen chosen from a catalog.”

Fashion designers aren’t exactly known for their pleasant demeanor though, (most of the time).

Karl Lagerfeld, like Gabbana, has been known to make awful comments at celebrities… and sometimes women in general. Lagerfeld has been called out for calling Adele “too fat,” and saying Pippa Middleton “should only show her back.” Recently, Lagerfeld has come out to defend designers and stylists in the post-#MeToo era, saying that models should expect to be touched and undressed. “If you don’t want your pants pulled about, don’t become a model! Join a nunnery, there’ll always be a place for you in the convent. They’re recruiting even!”

John Galiano had been “suspended” from Dior in 2011 following an anti-Semitic tirade, while Russian designer Ulyana Sergeenko dropped the n-word numerous times.

In the past, designers haven’t faced many consequences for the things they say, but as we keep evolving the social narrative, we might just see the fashion industry’s elite start to crumble like Hollywood did.