2024 Counter Culture Awards Illuminate Las Vegas with Innovation and Distinction

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team
Published on March 16, 2024

The Iluminarium in Las Vegas became the epicenter of achievement last month as the Counter Culture Awards 2024 rolled out its second annual red carpet. This prestigious event celebrated the most influential personalities, innovative products, and pioneering companies within the counter culture industry, which challenges mainstream norms with unconventional lifestyles, alternative beliefs, and avant-garde practices.

Launched in 2023, the Counter Culture Awards is a leading international competition that honors the luminaries, innovators, and groundbreaking products within the counter culture space. Through the prestigious CCA Championship Ring and other accolades like the Hall of Fame jacket, the awards, which take place while the industry is gathered in Las Vegas for the CHAMPS Show, celebrate those who have significantly impacted and shaped the counter culture industry, promoting innovation and progress. 

Sponsored by industry giants such as Beautiful Burns Rolling Papers, Drip Drop Distro, CHAMPS Trade Shows, Hush Kratom, Waka, and others, the event underscored the dynamic and transformative impact of the counter culture community.

Distinguished Honorees and Groundbreaking Innovations

This year’s ceremony saw a diverse array of winners across several categories, celebrating the breadth and depth of the counter culture landscape:

  • Best Influencer Award went to Warpd Labs, recognized for their significant impact within the counter culture industry.
  • Best East Coast Store was awarded to Cloud9 Smokeshop, with Rock and Vape taking home the Best West Coast Store accolade, and Bahama Mama being celebrated as the Best Midwest Store.
  • Best New Product Award recognized the innovative AFG APX E-rig, and Sealz Tech was lauded for the Most Innovative Product Award.
  • The awards also spotlighted exceptional consumables and usables, with TRĒ House Mushrooms awarded as Best Consumable and HEMPER Co. receiving accolades for Best Usable.
  • GRAV Labs was also inducted into the Counter Culture Hall of Fame, celebrating the brand’s lifetime achievements and contributions to the industry.

Kyle Sievert, CRO for Drip Drop Distro, highlighted, “This year’s Awards not only showcased the brightest stars and revolutionary products but also reaffirmed the Counter Culture industry’s role in pushing boundaries and defining the future. Congratulations to all the winners.”

The ceremony concluded with a live concert featuring performances by notable artists Nathaniel, Warren G, Too $hort, and B-Real of Cypress Hill, enhancing the celebratory atmosphere of the evening.

With eyes now turned towards the future, the Counter Culture Awards are already preparing for next year’s event. For those interested in sponsoring or participating in the 2025 Counter Culture Awards, visit their website and follow on Instagram @countercultureawards for more information.

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team

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Grit Daily News is the premier startup news hub. It is the top news source on Millennial and Gen Z startups — from fashion, tech, influencers, entrepreneurship, and funding. Based in New York, our team is global and brings with it over 400 years of combined reporting experience.

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