Ok. Close your eyes. I want you to think of as many high fashion brands as you can. You’re probably thinking about brands like Gucci, Louis Vuitton and Versace. What? Too much? Then Zara, H&M and Forever 21 are incredibly affordable and fashionable alternatives. Out of that list however, there’s definitely one store that would never cross ANYONE’s mind as an affordable yet fashionable option: Walmart.
That’s right! Mega-store chain franchise Walmart is vowing to step up their fashion game is 2020. No longer will it only be the place where your dad goes to buy his budget friendly lawn mowing shoes (every dad’s got a pair believe me). According to Denise Incandela, the head of fashion for E-Commerce for Walmart.com, the company has invested in developing new private brands with various celebrities including a denim line with Sofia Vergara, and Ellen Degeneres. Since joining Walmart in 2017, Incandela has stated that her mission is to not only make Walmart a store with all of your basic living needs, but a fashion destination as well.
And if there’s anybody that can achieve this mission, It’s Denise! Before signing on with Walmart, Incandela has had experience as CMO for Saks Fifth Avenue and as President of Global Digital for Ralph Lauren.
Will Walmart Achieve its Goal?
Hard to say honestly. In my personal opinion, if you stick to plain basics, Walmart is a great place to find cheap clothes that truly don’t look terrible. As long as you stay away from the cheesy graphic tees (you know which ones I’m talking about). But will it live up to mega stores that are already caught up with modern fashion trends such as Target? What Walmart needs to address is the overall lack of slim or modern fitting clothing. You’ll find a gem here and there, but I can’t remember the last time I walked into one of their stores and saw jeans for sale that my dad didn’t already own.
You know, those ugly carpenter jeans? Your dad always insists that he wears them because they’re “comfortable?” In addition to those jeans, he’s also probably rocking Walmart’s finest running shoes covered in grass stains and tall white socks. In a nutshell, the jeans and the shoes are the areas where Walmart needs to step up in order to compete with other stores like Target. However, will it ever compete with H&M, Forever 21 and Zara? Ehh hard to say, but we’ll just have to hope their New Years Resolution for 2020 will pan out.