2019 Video Marketing Study Shows More People Are Watching Than Ever Before

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team
Published on December 11, 2019

Promo.com’s 2019 video marketing study shows that 49% of people are watching more than five videos a day, which is an increase over last year’s 44%.

“There’s no denying businesses are creating more video content than ever before to match increased consumer demand,” said Tom More, CEO at Promo.com.

“By understanding consumer preferences and habits for online videos, we hope to enable companies to better serve their customers through informed marketing decisions.” 

Video Marketing Stats 2019

One of the largest video marketing companies, Promo.com, conducted its annual survey, asking 500 users to identify their internet habits. What they found was:

  1. 67% of people say YouTube is where they watch the most video, followed by Facebook at 26% and then Instagram at 6%.
  2. 36% of people watch two to five videos a day, with 10% stating they watch too many to count.
  3. Size definitely matters. There’s still a sweet spot for long videos, but it’s getting smaller. 24% of people watch 2-3 minute videos and 15% watch videos longer than 10 minutes.
  4. 71% of people watch videos with the sound on.
  5. Video watchers love multitasking. 46% watch videos with subtitles on.
  6. 52% of people watch videos on their mobile devices and 54% watch videos in bed.
  7. 85% of respondents like to read captions.
  8. 63% of video watchers said the ads delivered to them are relevant.

Most importantly, Promo.com found that more than 49% of people said they watched more than 5 videos a day. This is an increase from last year’s numbers.

Social Media Platform Popularity

Social media stats are consistent with last year, with Facebook remaining the number one most popular site where users spend most of their time.

As you can see from Promo.com’s useful little graphic, 56% of individuals spend their time on Facebook, which is exactly the same as in 2018. Instagram saw a little boost, going from 18% last year to 21% this year, with YouTube, LinkedIn, and Snapchat trailing behind.

Additional key findings from the social media study include: 

  • 13% of people will “very often” and 64% will “sometimes” visit a website after watching an online video
  • 67% use YouTube as their go-to source for watching online videos which is up from 41% from the 2018 study. Facebook accounts for 26% of this audience, down from 47%, while Instagram comes in at 6%.
  • 71% prefer to watch videos with the sound on
  • 80% watch Stories

According to Promo.com, “This is likely the cumulative cause of several different features and qualities of the largest social network, but a few things about Facebook particularly stand out when thinking about its usage.”

Videos Work Well With Customers

About 61% of users said they visit a publisher’s website after viewing a video, which is important for companies looking for a new way to reach a young audience.

Additionally, 59% of people said they “sometimes” remember a brand after watching a video, while 13% of individuals “very often” remember brands after seeing their videos.

The more the public reacts to videos, the more marketing companies will strive to improve the way these videos are created and how they reach the public.

For more stats, check the original study at Promo.com.

“It has always been our goal to provide our customers with all the tools they need to create effective videos —from the footage to messaging, music to an easy-to-use editor,” said Hila Shitrit Nissim, VP of Communications at Promo.com. “We ran this survey for the second year in a row as we believe it’s also important to provide our users with current preferences and market insights to help them to optimize their video marketing strategy and achieve better results with videos.” 

By Yelena Mandenberg Yelena Mandenberg has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Yelena Mandenberg is the Ideas Editor at Grit Daily with a passion for news of all sorts. Finishing Brooklyn College with a degree in Print Media Journalism as the industry died out, she began working as a freelancer.After spending some time working in the retail industry, Yelena started BK Riot Writing, a marketing company that caters to small and local businesses, creating content that helps them compete. From her South Brooklyn apartment where she lives with her cat & tortoise, Yelena is always seeking something new and interesting to cover.

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